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Hortex Moments

Creative Agency: Brand Brothers
Art Director: Konstantin Bubenshchikov
Project Type: Produced, Commercial Work
Client: Hortex
Location: Moscow, Russia
Packaging Contents: Frozen berries in chocolate
Packaging Substrate / Materials: Cardboard

Hortex and Brand Brothers Russia have recently introduced Moments, a new subbrand in Hortex range and a unique product for the Russian market.

Whole frozen berries coated with fine Belgian chocolate are expected to please chocolate lovers and to become an attractive alternative to sweets and ice-cream. The name and the design concept created by Brand Brothers Russia convey the idea of small everyday pleasures. Moments are the most loved episodes in our day-to-day routine and that makes them so especially valuable.

Due to the unique technology of gentle freezing, it’s very easy to take a berry-bite. The product is distributed via ice cream showcases and is suitable for instant consumption. The range includes raspberries and strawberries covered with dark and white chocolate and is planned to be expanded.

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