Jhakkas Detergent Bar (Student Project)

Designer: Nishi Banka
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Course: Visual Communication and Strategic Branding
Location: Bangalore, India
Packaging Contents: Detergent Bar
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

We were supposed to package a detergent bar for this project. The name of the bar was already given to us – Jhakkas.

It was quite challenging to come up with a packaging for a product that is so commonly used in India. Making something so monotonous interesting was a very intriguing project. After a lot of thoughts and iterations, I finally came up with my final design.

My first task was to change the shape of the rectangular soap bar. I wanted to experiment with a new shape that not only looked different but also made it convenient to use. Ultimately, I decided to go with a semi – circular shape.

The next step was to start with the packaging. I decided to go with doodles because doodling gives me the freedom to show what I wish to show. To make it look different from the soap bars we use to take a bath, I made doodles related to laundry. Doodle is something that has not been used very widely in packaging so far.

Once done, my final step was towards putting a label on the package. I decided to go with a band that would run around the semi – circular part of the bar.

What’s Unique?
We do not usually find a detergent soap bar’s packaging to be very interesting. Most of the economical detergent bars have a very basic layout with the name of the brand and other vital information. There is usually nothing very visual about it. Jhakkas detergent bar, on the other hand, covers all the aspect. The doodles give it a fun yet engaging look and a customer is intrigued to at least pick up the bar at a store.