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NikolaCar Craft Beer

Art Director / Illustrator / Designer: Igor Crnatovic
Project Type: Produced, Commercial Work
Client: NikolaCar Brewery
Location: Serbia
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper
Printing Process: Digital printing

NikolaCar Brewery - the first Serbian "gypsy" craft brewery, founded on punk principles. All beers are made according to the original recipes created by constant experimentation in order to achieve top taste. It's pronounced Nikola-Tzar, as it's not a vehicle, but a beer of a PUNK royalty! The brewery offers several tastes, classics like American pale ale, stout, IPA and both pilsner and lager. But, who the f*** is NikolaCar? Nikola is one of the best Belgrade bartenders, a punk rocker, pretty untalented but charismatic bass player. That’s why we call him NikolaCar! Being a “Car” in Serbian means that one is the emperor! Btw, Nikola is the most popular Serbian name though.

So grab the bottle, crank up the stereo and have some fun. DRINK NIKOLACAR BEER AND BE A REAL PUNK!

What's Unique?
The whole concept of the visual identity is based on Nikola's face. Every beer label has his face on it but in different and unique style. It's not an ego trip, it's just the way it is.

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