QUEMINGFANG

Creative Agency: XIANGAOPENG.COM
Project Type: Produced, Commercial Work
Location: Xi`An / China
Packaging Contents: Rose Puer tea
Packaging Substrate / Materials: Paper

QUEMINGFANG is a brand from Yunnan province China where they produce blended tea. This packaging contains rose Puer tea, the packaging design mainly displays regional characteristics.

Yunnan province is the most beautiful place of China. Peacock is a symbol of Yunnan Province so we combine the peacock with the rose which acts as a symbol of brand communication.