Creative Agency: Xian Gao Peng
Project Type: Produced, Commercial Work
Location: Xi`an, China
Packaging Contents: Food

Vermicelli is eaten by the people across China. There are so many kind of (la mien) noodles in the supermarket but we can’t find the difference between these brands, we also can’t make a breakthrough in taste and workmanship.

So we combine the product and the graphics in the packaging design and let them echo each other, making the products interesting on the shelf.