Be Beardy

Designer: Anwar Kurbanov
Illustrator: Kamila Mursalimova
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Shave brush
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

Shaving brush packaging concept
Today being beardy is not just having some hair on your face. This is the style — masculine, primal, rough. For modern men, it is vital to look brutal but well-coiffed at the same time. Your beard is your power, and let the world see how you can control it.

Shaving is an everyday ritual for every self-respecting man. These minutes in the morning are sacred: you are spending them only on yourself, making the manliest thing anyone can ever imagine. Thank to “Be Beardy” you can do it with the real style: even if no one can see it, you will know it.

Because real style is inside of you. Be Beardy is only for real men.

What’s Unique?
The main idea is that package is inseparable from the product, is it’s continuation and is strongly associated with it’s owner