Captain Foods

Designer: Charlie Trefry
Project Type: Produced, Commercial Work
Client: Captain Foods
Location: St. Augustine, FL, USA
Packaging Contents: Seasonings
Packaging Substrate / Materials: Plastic
Printing Process: Letterpress

Captain Foods is a family-owned spice company based in Florida. After years of private labeling for restaurants, they decided they wanted to test the waters with their own seasoning brand. Together with the owners we created a branding and identity system they represented their hands-on approach they use for their products. Borrowing from the traditional food labels from the 1900’s, we created a family of handmade labels that are each set up in the tradition of a letterpress shop. Much like the seasonings they create, the Captain Food labels are each handcrafted to showcase their unique flavor while maintaining the feel of a complete set of blends. Sales have been strong with many consumers buying a broader assortment of flavors to display in their kitchens. The branding has since been extended to their hot sauces and salt selections.