Klyuchelle

Creative Agency: A.STUDIO branding agency
Art-director: Andrey Donchenko
Project Type: Produced, Commercial Work
Client: Integral
Location: Novosibirsk, Russia
Packaging Contents: Lemonade
Packaging Substrate / Materials: Glass bottle, Aluminium

A.STUDIO developed the pack design for Klyuchelle spicy lemonades – the drink brand with fascinating flavors which are produced like handmade lemonades.

The company decided to occupy an unusual niche for lemonades – the 18+ youth audience in the mid-price segment. The challenge was that lemonades are typecast as children’s drinks. The new package was intended to dispel this assumption.