Praha 993

Creative Agency: Fuse Collective
Creative Director: Adrian Knopik (Fuse Collective)
Creative Director: Lubos Buracinsky (Striker Agency)
Project Type: Produced, Commercial Work
Client: Gold of Prague KR
Location: Seoul, South Korea
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Paper, Cardboard, Metal
Printing Process: Flexography, cold stamping, screen printing, embossed

The bold idea of taking the Czech brewery tradition to the distant land of South Korea was initiated because Praha 993 believes in combining the richness of Czech beer with sincerity of Korean culture. This all, resulting in creating a premium Czech craft beer brewed in South Korea. We were responsible for art direction and comprehensive visual identity, including, logo, label, product and brand communication materials.

What’s Unique?
The sense of a tradition which dates back 1000 years, yet it has a modern twist and approach to it. Honoring the past whilst keeping up with the current. At times minimalist with its execution but bold with its approach.