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arctic+ FiZZY

Creative Agency: PND Futura
Project Type: Produced, Commercial Work
Client: Hoop Polska
Location: Poland
Packaging Contents: Mineral Water
Packaging Substrate / Materials: Plastic

Eye-catching, lifestyle design targeted at young, active Millenials (Generation Y and Z) along with consumer-friendly and highly visible communication of benefits. That’s the essence of a creative concept made for a brand new functional line of mineral water we've created for Hoop Polska.

The key benefits of arctic+ FIZZY water, that are carbonation and natural fruitiness, are visualized in a modern and attractive way. The semitransparent etiquette’s shape itself has a symbolic meaning when resembling two bouncing bubbles. Realistic images of fruits are also “bubble-ized” with subtle graphic elements making the whole brand identity look fresh.

What's Unique?
The biggest and the most unique thing about arctic+ FiZZY is that its packaging design doesn't appeal to natural motifs - especially references to water intakes - overused in the Polish market. It was a brand new line so we were free to create of course to some extent it's still a mainstream product.

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