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Club Del Gourmet En El Corte Inglés

Creative Agency: Tridimage
Project Type: Produced, Commercial Work
Client: club del gourmet
Location: Spain
Packaging Contents: Premium food
Packaging Substrate / Materials: Cardboard, glass bottle, plastic, flexible
Printing Process: Offset, flexography, screen printing, foil stamping

We redefined El Corte Inglés’s premium private brand in order to cultivate the desire of the most demanding consumers.

The challenge was to strengthen brand presence on the shelves and improve their recognition through a consistent graphics unit.

The new image created for El Club de Gourmet projects the distinctive personality of their stores where premium products from all over the world can be found.

We created elements of differentiation with simplicity and creativity, projecting global prestige for the most exclusive products of the retail store.

What's Unique?
The new packaging identity confidently competes with the most well-known and prestigious food and beverage brands.

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