Feeling

Designer: Polina Zagumenova
Project Type: Student Project
School: British Higher School of Art and Design
Course: Visual Communications
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper, Foil
Printing Process: Digital printing

Warm feelings are often followed by sense of warmth in parts of your body. Chocolate makes heat run through your body as it is shown in heat maps: when feeling positive emotions, our body becomes red and orange on the heat map and when we feel sad, our body becomes cold and turns into dark blue color.

Chocolate is the best way to feel positive. You can choose your chocolate bar and it will bring you perfect taste and unique emotion. There is a special interface on every pack that allows you see the warmest part of your body after eating chocolate. The highest percentage of cocoa gives you the most heat, the less – least. Feel free to feel love, happiness and pride just by eating chocolate!

What’s Unique?
Chocolate gives you positive emotions that depend on the percentage of cocoa. When you feel cold, you can eat chocolate with happiness to warm up your hands, with love – to warm up stomach and with pride – to warm up ears!