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Fresco Bellissimo

Creative Agency: AVC | Agency of Visual Communications
Project Type: Produced, Commercial Work
Client: Morozprodukt
Location: Minsk, Belarus
Packaging Contents: Ice cream

Fresco Bellissimo – all layers of taste
«Morozprodukt» company has introduced a brand new ice cream — Fresco Bellissimo. AVC has developed packaging & logo design.

Fresco Bellissimo – premium segment line of ice cream with a natural fillers. Italian name sets up the product character and visual solution for packaging. Premium and rich taste was underlined with usage of the specific color segment (black, chocolate, gold).

Key design feature — focus on the product. Food zone has been implemented with the help of appetizing illustrations, were we’ve managed to show all the layers & textures of the elegant dainty.

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