Grandeza Orange Liqueur

Creative Agency: Fresh Bread Design
Logotype Designer: Kuro Strada
Photographers: VonJentzen Productions, Steve Hansen Images
Project Type: Produced, Commercial Work
Client: Grandeza Spirits
Location: Seattle, WA USA
Packaging Contents: Orange Liqueur
Packaging Substrate / Materials: Glass Bottle
Printing Process: Screen Print, Digital Print

Grandeza Spirits started as an idea to attach a 50ml bottle to the side of a margarita glass. It was a short leap from a unique bottle shape to making their own, agave sweetened liqueur. That is how Grandeza Orange Liqueur was born.

Our job was to create a design for the custom 50ml and 1l bottles that was elegant, sexy and a little bit sassy. The design is heavily inspired by Latin leather engravings and is filled with ornate, custom filigrees. The typography is bold and a mixture of modern and vintage to ensure a classic vibe. The main label is screen printed with the bulk of the design using a bright gold to set ourselves far apart from the competition, giving it a shine and glimmer that speaks volumes to the audacity of the brand. We brought the brand together with a paper label at the top, matching the gold foil to finish off the package.

The result is a lustrous bottle with a design that is time-honored enough to draw in discerning drinkers and modern enough to catch the trendy late night crowd.

What’s Unique?
We used primarily gold screen printing for the bulk of the main label on both bottles with a paper, tamper-style label on the top of the 1L to finish it off. The bottles were custom designed by Grandeza Spirits. The filigrees are all custom designed specifically for this packaging.