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Creative Agency: IWANT design
Project Type: Produced, Commercial Work
Packaging Content: Ice cream
Location: London, United Kingdom

Pure & Co approached iwant at the beginning of 2016 to discuss their unique, and yet nameless product. We worked tirelessly together throughout 2016 to create the name, brand identity, packaging, photography and website for this game changing product. The name MiiRO is derived from the Latin Miro which means ‘To Wonder’.

MiiRO is the first raw chocolate coated ice lolly that is free from dairy, gluten, soya, eggs and refined sugar. It is suitable for both vegans and vegetarians and has a smart balance of protein, carbohydrate and good fats. They are naturally sweetened and, the best part of all, have only around 165 calories!

We worked with Pure & Co throughout 2016/17 on the naming, branding, packaging and website for new product MiiRO. The name MiiRO is derived from the Latin Miro which means ‘To Wonder’. When naming MiiRO we wanted to capture that moment when people sit down to eat ice cream and everything seems to stop, people young and old pause and focus solely on the moment – a time for Wonder – MiiRO.

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