Outrageous

Designer: Simon Dunford
3D Modeler: Dylan Dunford
Project Type: Student Project
School: Fanshawe College
Course: Graphic Design
Tutor: Matt Robb
Location: London, Canada
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Flip Bottle
Printing Process: Digital Printing

Revival of the fizziest! Outrageous brewing company was looking for a vintage and classic look. Out of all the craft beer companies outrageous wanted to make their mark by being known as THE hard-soda brewery in Canada. To validate this look I went to an antique shop and bought some ads from the 1940s–1990s, then scanned & modified them for the packaging. Not only is the artwork legitimate to its origins, the type and other elements also follow this look to create a cohesive brand. The Outrageous word mark is an old Coca-Cola campaign that has been revived.

The idea comes from the nostalgia of past times, OUTRAGEOUS Beer, from OUTRAGEOUS times.

The project was to create a unique bottle that would stand out on the shelf. During my research I found that flip top and growler bottles were very unique, yet not often used. To add to the creativity I used a seal along the top of the bottle with the shape of a classic bottle of pop. The bottles also feature custom die-cuts in the shape of the artwork. The typography is strategically placed and plays tribute to styles found from history. I especially enjoyed using HWT Artz for the root beer because of its character and wood type attributes.

What’s Unique?
The use of multiplied and overlayed text effects, custom die-cuts, flip top bottle, strong typography, cohesive colour scheme, and flavours of beer that are—OUTRAGEOUS!