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Golden Nectar

Designer: Christopher Caldwell
Project Type: Concept
Location: Boston, MA
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle, Wood, Paper
Printing Process: Inkjet printing, Laser cutting

Golden Nectar is a micro brew based in the outskirts of Boston, MA. This micro brew is crafted loosely around a German-style Kolsch. A fermentation process such as this yields a light, vinous character, accompanied by a slightly dry, crisp finish; bright in color with malt characteristics. However, to pack a flavorful punch, honey from local New England distributors was added to the end of the boil to increase the alcohol volume to 6%. To compliment the honey a hint of jasmine tea was included to the secondary fermentation resulting in a brand that reflects a crisp, light, and drinkable Kolsch style beer. Best served with company on those warm summer days.

What's Unique?
Golden Nectar's packing is unique because it maintains the story line through the process, from the craft of making the beer to the construction of the brand. More specifically, the construction of the beer crate, the addition of the honey on the product itself and the laster cut coasters. All of these elements add value to the packaging as a whole, they offer a subtle but complex variation to the brand overall.

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