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Pasthello. Gelato Autentico

Designer: Silvio Girolamo
Copy Writer: Daniela Medico
Photographer: Giuseppe Manzi
Project Type: Produced, Commercial Work
Client: Pasthello. Gelato autentico.
Location: Matera, Italy
Packaging Contents: Icecream, Smoothie, Frappè, Sweets, Cake
Packaging Substrate / Materials: Paper, Cardboard, Plastic, Styrofoam
Printing Process: Flexography, Digital printing

Pasthello is an Italian gelateria, coffee shop and fruit bar where you can find the authentic gelato made respecting tradition and following innovation. It’s located in Matera, the famous “Città dei Sassi”, UNESCO World Heritage site. The visual identity defines a brand that is contemporary and clean in aesthetic mixed with bold typography. The pastel colors (pink, orange, green, blue) respect the neutral color palette of traditional gelato without added colouring matter. The brand proposal offers a brand system that is fun, colorful, unique, and adaptable to the different packaging and applications that were imagined for the brand inspiring positive feelings. From the naming to the packaging, everything creates a dynamic and enjoyable brand for the desired market. This is a project of Excape Collective, the creative duo formed by Silvio Girolamo Studio and Studio Dada.

What's Unique?
The distinctiveness of the entire graphic project that wrap any kind of packaging supports in order to be recognizable by people.

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