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Creative Agency: Agência BUD
Project Type: Concept
Location: São Paulo, Brazil
Packaging Contents: Soda, Beverage
Packaging Substrate / Materials: Aluminium Can
Printing Process: Offset

YBÁ comes from the term ybápitanga of the old tupi, means red fruit. From this definition, we create the concept of natural beverage YBÁ, the line has a communication with vibrant colors and at the same time clean, providing due prominence of the product at the point of sale.

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