Armenian Handmade

Creative Agency: Centennials Design
Project Type: Produced, Commercial Work
Client: Armenian handmade
Location: Yerevan, Armenia
Packaging Contents: Shoes
Packaging Substrate / Materials: Cardboard

Working with Armenian Handmade was just a great pleasure. Finally we are excited to show you a little part of a huge Branding project. Considering the best way to impress the culture, we have accepted the old Armenian architecture as a basis for the project.

What’s Unique?
There are a lot of octagonal ornamentations in Armenian architecture and the most famous of them is the sign of eternity. Creating the unique logo for the project we followed the proportions mentioned above.

Logo itself is a sign of eternity, which includes A and H letters. What about color gamma? We decided to take it from traditional Armenian costumes called ‘’Taraz’’.