Desire

Designer: Pandara Chanyatanavut
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Packaging
Professor: Marc Rosen and Felipe Sena
Photo Credit: Tada Varich, Vogue Thailand, and The CITIZENS of FASHION
Location: New York, USA
Packaging Contents: Fragrance packaging
Packaging Substrate / Materials: Resin, paper
Printing Process: Blind embossing

“Love is the irresistible desire to be desired irresistibly.” -Louis Ginsberg

The fragrance of desire is the power of the feminine scent. You cannot resist the warmth and sweetness of the fragrance like you fell in love with your desirable woman. Our women are the young adult who loves the classic and simple lifestyle. The concept of the design for our fragrance is a delicate scent that hidden in every detail from the design of branding to the fragrance’s bottle itself. I utilized the curve lines and organic shape to capture the smoothness and sweetness of women because ‘desire’ is the fragrance of feminine.

What’s Unique?
The concept of my design is delicate feeling that people get when their smell this warm and sweet scent. The uniqueness of my design is texture on both fragrance bottle and package that evoke a harmony of the brand. I utilized the blind embossed technique to create a smooth pattern which represents the idea of the fragrance which is something that we cannot see, but we smell and feel it.