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Kombrewcha Rebrand

Creative Agency: The Workshop Collective
Project Type: Produced, Commercial Work
Client: Kombrewcha
Location: Miami, USA
Packaging Contents: Hard Kombucha
Packaging Substrate / Materials: Glass bottle, cardboard

The intention of the re-brand was to show the world the fun side of Kombrewcha while simultaneously introducing the new liquid with a higher ABV. The Workshop created a design that is colorful, cheeky and immediately catches the attention of any consumer passing by.

The integration of geometric patterns with vibrant colors that represent each flavor variant make the Kombrewcha bottle stand out on shelves among its competitors. A slight revision to an already recognizable logo servers as a focal point on the packaging and the patterns on the carrying case have been carried out through supporting material to create Instagramable moments for those who like to socialize without compromise.

What's Unique?
Kombrewcha uses all natural ingredients - organic black tea, organic cane sugar, organic yeast, and a SCOBY, finished with organic fruit. It comes in four refreshing flavors - The OG (Original), Berry Hibiscus, Lemongrass Lime, and Royal Ginger - each unique in flavor profile, with real fruit notes. "For today's consumer, living a healthy lifestyle is just as important as spending time with family and friends, but the beverage industry has yet to catch up. The options are limited when you want to grab a drink, but you don't want to drink-drink. We designed Kombrewcha for those moments," Marino adds.

Bold, fresh, yet always unexpected, Kombrewcha has joined forces with Whole Foods in both New York City and Miami as their key relaunch retail partner, available in -packs of 12 oz. bottles.

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