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Panache Apple Juice Packaging Refresh


Creative Agency: Kick
Project Type: Produced, Commercial Work
Client: Panache Apple Juice
Location: Minneapolis, USA
Packaging Contents: Artisan Apple Juice
Packaging Substrate / Materials:

Kick Dials up Shelf Presence for Panache® Juice and Helps Them Go Purple!

The excitement for Super Bowl LII is growing nationwide, and in Minnesota in particular. Minnesota-grown artisan apple juice brand, Panache, was selected to be on the exclusive approved vendor list for Super Bowl LII, and has introduced a “Bold North” flavor, to celebrate the purple pride. To up their game, Panache teamed up with Minneapolis-based branding + design agency Kick to breathe new life into their entire line of infused juice packaging.

“We are proud to be part of the big build-up to the game and have our juices used for events around the Super Bowl,” says Ameeta Jaiswal, Managing Principal at Panache. “Creating something so truly Minnesotan as our new antioxidant-charged elderberry infused “Bold North” is not only timely, but also on trend!”

Squished locally from sustainably sourced Minnesota-grown heirloom apples, Panache’s juices are elevated through ayurvedic infusions with healthful and trendy ingredients like ginger, elderberry, turmeric and mint. The new packages highlight the health benefits of each infusion: immunity-boosting ginger, inflammatory-easing turmeric, antioxidant-charged elderberry and invigorating mint. They are all-natural, gluten-free, have no sugar added and contain naturally occurring minerals and antioxidants.

“Our goal with the brand refresh was to bring more energy and liveliness to the shelf while maintaining a level of sophistication that their artisan products deserve,” says Kick co-founder and executive creative director Stefan Hartung. “The new design empowers Panache apple juices to live up to their name — vibrant, unique and bursting with flavor. And flavorful they are!”

Fitting with the upcoming biggest party of the year in the Twin Cities, the Panache juices are great cocktail mixers too— giving Minnesotans even more reasons to grab a bottle or two! Try our special “Minnesota Miracle” cocktail using Panache’s Bold North elderberry-infused apple juice.



What's Unique?
Squished locally from sustainably sourced Minnesota-grown heirloom apples, Panache’s juices are elevated through ayurvedic infusions with healthful and trendy ingredients like ginger, elderberry, turmeric and mint. The new packages highlight the health benefits of each infusion: immunity-boosting ginger, inflammatory-easing turmeric, antioxidant-charged elderberry and invigorating mint. They are all-natural, gluten-free, have no sugar added and contain naturally occurring minerals and antioxidants.






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