Petit Trésor Jewellery

Creative Agency: 2YOLK
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Art Director: Elena Chatzixristou
Account Supervisor: Stefania Papakosta
Studio Manager: Alexandra Papaloudi
Project Type: Produced, Commercial Work
Client: Petit Trésor Jewellery
Print Manufacturer: Fotolio
Location: Athens, Greece
Packaging Contents: Jewellery
Packaging Substrate / Materials: Paper
Printing Process: Offset Printing

2yolk has undertaken the rebranding and the creation of new packaging for Petit Trésor, a fresh Greek project that hosts jewellery made by young Greek artists. The abstract design of the packaging and the discreet colour palette were chosen intentionally, so as to allow the jewellery’s colours and textures to take centre stage. In particular, the packaging for necklaces was designed with small triangular openings at the side thus transforming it into a display case for the object on the shelf or shop window and offering maximum visibility for the brand. The three colours used in the series, blue, pink and grey, correspond to the three main categories to which the creations belong: silver, macramé and CNC cut metal.