Can smell Van Gogh

Designers: Henriett Racz, Margherita Teodori
Project Type: Student Project
School: Miami Ad School Berlin
Course: Art Direction and Copywriter portfolio program
Tutor: Marlon Koster Franquemont
Location: Berlin, Germany
Packaging Contents: (Air) smell
Packaging Substrate / Materials: Metal can
Printing Process: Foil stamping

One of the Worst things about art is that it is not accessible to all of us. To go to a museum is getting expensive, even more, if you want to buy art. So what if me make art more “practical”?

MoMA introduces CAN SMELL Van Gogh, a series of spray cans that contain the smell of the paintings. The product represents the evanescence of art, and, at the same time, the desire to keep it alive. It gives to the customer the possibility of experiencing art, but in a cheaper, and practical way.