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Chiliin Cabernet Sauvignon

Creative Agency: Designhorse
Designer: Axel Gustafsson
Project manager: Nicolai Jernberg
Project Type: Produced, Commercial Work
Client: Arctic Beverage
Location: Oslo, Norway
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Printing Process: Foil stamping

Chillin is a Chilean Cabernet Sauvignon that was previously sold exclusively in the US. With a Norwegian launch on the horizon the Bag-in-Box was needed to be adapted to a Nordic market, while keeping the most essential elements of the communication intact.

The quality of Bag-in-boxes in Norway are usually very poor. Most wineries and importers put their efforts in bottle-and label design while the BiB:s are left with cheap print on low quality paper.

What's Unique?
We choose to differentiate chilling by focusing on high quality print inspired by vintage book covers. A timeless yet modern Bag-in-Box with tactile qualities and credibility.

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