Fendi’s Christmas Pack 2016

Designer: David Bonanni
Printing Works: Marchesi Grafiche Editoriali
Project Type: Produced, Commercial Work
Client: Fendi
Location: Rome, Italy
Packaging Contents: Postcard illustrated by Karl Lagerfeld
Packaging Substrate / Materials: Special papers
Printing Process: Screen printing , hot foil, laser cut

For Christmas 2016 Fendi decided to send for their clients some postcards illustrated by Karl Lagerfeld. The brief required the creation of a pack that could contain them. The only request from Fendi was to make something precious.

What’s Unique?
I opted for a golden paper and to give contrast i used embossed black paper. I used laser cut for the strips is look like the windows of Palazzo della Civiltà Italiana where there is the central office of Fendi. For all pack i used other different printing techniques for the logo like screen printing and hot foil.