Levi’s Iconic

Designer: Rachel Sellner
Project Type: Student Project
School: Academy of Art
Course: Packaging and Design 3
Tutor: Valerie Taylor-Smith
Location: San Francisco, United States
Packaging Contents: Oils, cleansers, grains
Packaging Substrate / Materials: Glass bottles
Printing Process: digital, transfers

Create a skincare packaging line based off of a current brand that currently does not sell skincare. This brand must be sustainable in some way with a new line of products that reflect a core value of the brand. Use the current logo from the current company, or create new branding for a line of 7-10 products in varying sizes. A sub-brand must be created to reflect the parent brand or company, but a name for the sub-brand must be new for the brand. Also create a retail display that displays every product and can be placed in a retail environment. My chosen brand was Levi’s.

What’s Unique?
My chosen brand Levi’s, a brand that is not only sustainable in their jean making process, but also in how their products affect the environment. The sub-brand, that I created called Iconic combines luxury and sustainability. The glass bottles were chosen for their usability after the products are finished. The entire line itself merges the gap between natural and luxury. Luxury can also be sustainable, genderless, natural, and of the highest of quality.