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Obezvrezhen



Designer: Konstantin Frolov
Project Type: Student Project
School: British Higher School of Art & Design
Course: 2
Tutor: Leonid Slavin
Location: Moscow, Russia
Packaging Contents: Insecticides
Packaging Substrate / Materials: Paper, Plastic, Aluminum
Printing Process: Offset printing

Obezvrezhen is a line of insecticide products against garden pests. The base of the brand's visual concept is an insect lying on its back — defeated and no longer harmful. This idea is also reflected in the logo, with some of the characters turned upside down.

For this brand I developed the packaging, as well as other aspects of brand identity. The main sales locations are large hypermarkets and specialized stores.







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