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Designer: Ramin Nasirov
Project Type: Produced, Commercial Work
Client: Azersun Company
Location: Baku, Azerbaijan
Packaging Contents: Ready to eat dishes
Packaging Substrate / Materials: Aluminium, paper
Printing Process: Digital printing

The products are 4 kinds of convenience food in the heatable packaging. It had home-made taste and can easily be heated in the microwave for 2 minutes.Currently, when people spend more time outdoors, especially in time when women are involved more in business, economic conditions improve, we have cook little at home. This causes people to become lazy, the younger generation to live a different life and change cooking culture.

Practical products began to be consumed by the laziness of the people.Among the practical products, the most consumed “fast food” style foods and because the people health started to deteriorate from day to day (obesity, stomach problems and etc.) The results of the investigations revealed that people unhappy from this situation and that they were looking for a healthy home-made foods, which made by their mothers or spouses because they couldn't do it themselves.Considering that it is difficult to cook homemade food, and a tired person arrives at home and looks for easier ways to solve the problem and prevent the use of fast food, we brought to the market our ready meals.Now you do not waste time, you can warm up our ready meals in the microwave just 2 minutes. In order for products to resemble home-made food, we as a design offered pot visual.

The perfect visual qualities of the design and the products look like they are in the pot, so it is a solution to both the practicality problem and the problem of being home-made.

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