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Baggio Pronto Fruit Juices

Creative Agency: Estudio De Vit
Project Type: Produced, Commercial Work
Client: RPB S.A.
Location: Buenos Aires, Argentina
Packaging Contents: Fruit Juices
Packaging Substrate / Materials: Paper: Tetra Pak
Printing Process: Flexography Photoprocess

Baggio Pronto brand leader in the juice segment in Latin America, presented an outdated packaging with a problem of lack of identity in its entire line, so it was proposed that the logo has a greater role with the synthesis of the sheet as a container, reinforcing the iconic features of the brand as the chromatic identity, without generating disruptive or dramatic changes that will deconfigure the current perception of the product.

The challenge was to maintain and reinforce the same conceptual content transmitted by the graphic elements: nature, freshness, genuineness, green leaf, unifying all the lines under the predominant green color.

What's Unique?
This work had an exceptional result in the public since consumers received a positive change packaging, in addition to increasing the company's sales with this product and tripling the number of followers on social networks.

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