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Designer: Alejandra Melo, Regina Kaun y Lupito Lozano
Project Type: Student Project
School: Universidad de Monterrey
Course: Graphic Design
Tutor: Maria Eugenia Cazares
Location: Monterrey, Mexico
Packaging Contents: Cheese and Wine
Packaging Substrate / Materials: Glass Bottle, paper, raft wood
Printing Process: Digital Printing

This identity was inspired by the dancer Josephine Baker who was successful in the 30s with her erotic dances and jazz shows. In the United States of America, discrimination against African Americans was very present, that is why Josephine chose to migrate to France to present herself as a dancer. Her success was so great that she became the most photographed woman in 1926. Miss Baker was so grateful to France that she joined the French army as a volunteer and was a "spy". She helped pass codes through her musical scores.

The life of Josephine Baker was very dramatic and at the same time inspiring, having said that, a tribute was made representing her with striking packaging, hidden messages and one of the most emblematic foods of France; cheeses

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