Friedmanberlin

Creative Director: Marcel Lunkwitz
Project Type: Produced, Commercial Work
Client: Friedmanberlin
Location: Berlin, Germany
Packaging Contents: Mens Comsetics
Packaging Substrate / Materials: Glass bottle, Paper Boxes
Printing Process: Screen printing, Foil stamping, Offset printing

Expressive hot foil stamped typography is layered over well selected colour blockings to create an engaging and rich packaging experience. At an closer inspection of the packaging it reveals a special fine art paper approach with an hard edge.

What’s Unique?

• Customer interaction with the packaging
• Unique selling point through high-quality processing and use of noble materials which directly refer to the product and philosophy
• Development of a clear communication about the usability of the product through word, picture and color
• Defining the content through clear visual language
• Innovation into an ecological product by using only sustainable packaging, recycled glass, environmentally certified paper and cardboard, reducing glass direct print consumption