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Creative Agency: Fabula Branding
Project Type: Produced, Commercial Work
Location: Minsk, Belarus
Packaging Contents: Snacks
Packaging Substrate / Materials: Plastic pouch

Croutons are well-known, popular and laconic product and we decided to present it with the similar laconic visual solution.

Our main tools are color and minimalistic geometric forms. This approach required the rebuilding of the logo and we made it more modern looking with improved readability. The flavor is carried out with main and supporting colors on the package and with the help of the food zone.

This approach showed all the advantages of KIKIRIKI snacks: the packaging is not overloaded with additional elements, so the product draws all the attention – big, mouth-watering croutons look very appetizing.

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