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Designer: Meitav Shalev
Project Type: Student Project
School: Shenkar
Course: Branding
Location: Israel
Packaging Contents: Natural soap
Packaging Substrate / Materials: Glass tube, paper
Printing Process: Letterpress Printing

Soap and bathing allows a clear moment. It can wash away everything and restart the day. Mist soap branding is inspired by zen and meditation that are also dedicated to clearing the mind.

I was inspired by the monks rituals as well as their art., specialy their ink and water paintings which present the natural world but the ink fades into the water and implies that there is more than what you see.

The brand includes various soaps and lotions with natural japanese fragrances.

What's Unique?
The uniqueness is in the illustrated story, through the sceneries and the logo illustrations. This package design gives the consumer the chance to experience a moment of zen, clearence of mind in the everyday routine.

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