Pop It

Designer: Uttara Mohan Nanda
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Course: Visual Communication and Strategic Branding
Location: Bengaluru, India
Packaging Contents: Popcorn
Packaging Substrate / Materials: Brown paper
Printing Process: Digital Printing

For a course on packaging design, we were required to work with sustainable materials to package any product of our choice. I chose to package kettle corn sold at Buffalo Back Collective. Buffalo Back works with marginal farmers and Self help groups collectively towards sustainable practices. They hand pick their products and ensure that they are free of pesticides, fertilisers and all other harmful things.

For the packaging I decided on using a brown paper bag, some newspapers, and a bottle cap that I had lying around in my room. I made a pouch with the papers, the combination of the sheets made it thick enough for the package to stand by itself. I attached the bottle cap to one end of the pouch so that the corn can come out of it. The colour of the brown bag gave an earthy feel to the packaging, which goes well with the brand idea.

What’s Unique?
The packaging of the product is made out of 100% reusable and recycled materials.