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Puro Mel

Creative Agency: Rui Veríssimo Design
Project Type: Produced, Commercial Work
Client: Puro Mel
Location: Coimbra, Portugal
Packaging Contents: Honey
Packaging Substrate / Materials: Glass Bottle

Puro Mel is a beekeeping company who produces honey and swarms, and their principal aim is to guarantee that the customer is satisfied.

The concept of the identity is inspired by the zigzag of a bee, which draws itself enveloped in a honeycomb, the major symbol of beekeeping, creating a natural and envolving harmony.

This creation reflects the positioning and values of the brand, as well as a high quality of its products.

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