Rebranding Servin

Creative Agency: 2yolk
Founding Managing Partner: Emmanouela Bitsaxaki
Founding Creative Partner: George Karayiannis
Account Supervisor: Sylvia Galani
Senior Art Designer: Alexandros Papalexis
Designer: Elena Chatzixristou
Studio Manager: Alexandra Papaloudi
CGI artist/Studio Designer: Popy Zafeiraki
Project Type: Produced, Commercial Work
Client: Intertrade Hellas A.B.E.E.
Location: Athens, Greece
Packaging Contents: Paper

Servin is one of the leading Greek brands in the category of economy paper products for domestic and professional use. The rebranding of its packaging was intended to create a distinct identity for this brand in the dense shelves of this product category.

The project started with the logo, which acquired the dynamics of a trademark: a little cloud, a symbol of softness and purity, which folds over as if made of paper. In turn, all the products acquired a common theme: a feather, representing the brand’s soft and fluffy paper. A daring colour pallet that sets itself apart from the usual pale shades common among such products, has helped us to create differentiation between the variants within every product category. The typography had the same objective, as did the symbols depicting the quality characteristics of each variant.