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Terraz - Garnacha Extreme

Creative Agency: Montalbán Estudio
Creative directors:Víctor Montalbán & Luis Utrillas
Typography and calligraphy: Luis Utrillas
Namers: Víctor Montalbán & Cristina Caballero
Photographs: Unpardedos Fotógrafos
Project Type: Produced, Commercial Work
Client: La General de Vinos
Location: Zaragoza, Spain
Packaging Contents: Wine from Calatayud, Aragón
Packaging Substrate / Materials: Glass bottle
Printing Process: Silk-screen

When La General de Vinos told us about vineyards at extreme altitude, we thought of the orography of Calatayud and its rough and intense land. And we came up with Terraz: a categorical name for a top-notch wine. Its design refers to the homeland, the tradition and know-how of the wine growers who for decades have made the best out of the altitude of their vineyards and the intensity of the grapes. The handwritten typography goes back to the roots of the land, to its flavour and potential. A modern wine that learns from the tradition and moves on respectfully, looking up to a fully open future.

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