Blue Magic

Designer: Jessica González
Project Type: Student Project
School: UDEM
Course: Graphic Design
Tutor: Maria Eugenia Cazares
Location: Nuevo León, Monterrey, Mexico
Packaging Contents: Rehydration Drinks
Packaging Substrate / Materials: Plastic
Printing Process: Digital Printing

Branding and Packaging for rehydration drinks that has 6 variations (flavors), the branding was inspired by Frank Lucas, who was a famous drug dealer during the late 1960’s and early 1970’s, the name of the brand comes from the name of one of the most famous drugs of Frank Lucas, calles Blue Magic.

Also the branding was inspired in the memphis style.