Club 27 – Instant Noodles

Designer: Diana Klyuchnikova
Project Type: Student Project
School: HSE Art and Design School
Course: 2
Tutor: Ivan Vetrov
Location: Moscow, Russia
Packaging Contents: Instant noodles
Packaging Substrate / Materials: Paper, plastic

«Club 27» is the brand of instant noodles, that really rock! It doesn’t matter if you’re on tour with your band or you’re listening to music in your room. These noodles will make your day cool either way!

I wanted to make this completely different from everything you’ve ever seen in this segment. Each packaging looks like a cover of a vinyl record and has a picture of one of the members of the Club 27. Also, each «cover» refers to a line of this member’s song, but some words are replaced with a flavor of noodles. Members of the Club 27 are pictured with noodles on heads in a shape of their own unique hairstyles. A container itself is black and has a square shape. Ingredients list is on the bottom of the container.

This packaging represents freedom and impudence of rock ‘n’ roll. It’s made for everyone who feels like a real rockstar.