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h y p o t h è s e- the fragrance of imagination



Designer: Huei-Tai Chen
Photo Credits: Hideaki Hamada Photography & Yinchen Chen
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Packaging Design
Instructors: Prof. Marc Rosen / Filipe Sena
Location: Brooklyn
Packaging Contents: Perfume
Packaging Substrate / Materials: Wood, Paper, Glass, and Copper
Printing Process: Digital printing

The name of this fragrance is all about imagination. Imagine that you walk on street passing by a random girl, and you smell the fragrance she wear. You like that smell, and you start to imagine who she is, imaging how she live her life. This is the smell of hypothèse. When you were in your middle school or high school staying with a boy (or a girl) you like, and you were really close to each other, maybe only 20cm away, you were not really sure about if you should move closer a bit or not. You keep guessing in your mind about his or her feeling toward you, and this is hypothèse, the smell of imagination.



What's Unique?
The shape of bottle is coming from two crossing lines, and add two full circles on bottom and top of this X. It is a very rational shape, and I try to give a elegant and soft touch of it. That is the reason why I put a golden ring over this navy blue neck.






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