La Carrera

Creative Agency: Veobrand
Project Type: Produced, Commercial Work
Client: Cooperativa “La Carrera”
Location: Úbeda, Spain
Packaging Contents: Oil
Packaging Substrate / Materials: Glass bottle
Printing Process: Screen printing

Veobrand creates a packaging design with geometric patterns for the new extra virgin olive oil from “La Carrera” cooperative. The design was born from the diamond shape that surrounds the brand and that works as the main element of the composition. The visual identity of these bottles begins with a triangular-shape grid. Following this grid, several straight lines on different colours create the geometric pattern over the background colour. The bottles are first tinted and then they are screen printed. There are two different bottles, one for each olive oil type: Picual and Arbequina. Each bottle contains 500 ml. extra virgin olive oil.