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Rêveur



Designer: Kuan-Ting Pan
Photographer: Richard Sweeney
Project Type: Student Project
School: Pratt Institute
Course: Fragrance Design
Tutor: Marc Rosen
Location: New York, United States
Packaging Contents: Perfume
Packaging Substrate / Materials: Ceramic bottle, paper, cardboard
Printing Process: Digital printing, Foil Stamping

This is a perfume project that requires a systematic consideration from naming, target audience analyzing, bottle design to its branding. The end goal of this project is to help client to not only promote their perfume but also truthfully reflect the sense of perfume through design point of view.

Rêveur is a fragrance for women who has strong ego. As a freshmen women who just enter to the society, you must eager to find your own niche and expect to learn a lot by exploring thing. Made by various type of flora ingredient, Rêveur is able to help you to express your charming, vigorous and positive personality. Start to dream your dream this spring by wearing Rêveur.

What's Unique?
Innovative shape of bottle along with clear art direction, which target correctly on specific TA.







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