‘They Do Care’ Umber Roastery Coffee Beans

Designer: Halvin Winata
Project Type: Concept
Location: Jakarta, Indonesia
Packaging Contents: Coffee Beans
Packaging Substrate / Materials: Paper, Corrugated Cardboard
Printing Process: Screen printing

World coffee exports amounted to 10.62 million bags in December 2017 and compared with 10.54 million bags a year before. Starbucks itself operates 27,339 locations worldwide. Over 50% of Americans over 18 years of age drink coffee every day. This represents over 150 million daily drinkers and 30 million American adults drink specialty coffee beverages daily. Nowadays, more than 10.000 cafe shop in Indonesia and predicted the number will increase.*

The package shaped like a coffee bean to emphasize the coffee itself by using slice-form technique made from corrugated cardboard that can protect the coffee beans inside paper bag and easily identified something inside it or not. It from two pieces of cardboard layer that easy to mass producing and distributing. No other material, just corrugated cardboard. barista or staff can easily assembled without glue and tape, if they are forget there some quick instruction, very suitable for special gift package, it also can be catchy on display, ready for delivery or carry it. The packaging can be recycled as a lamp, pen or marker container, fruits bowl, and other creative ideas.

The graphic illustration on the lid to tell a story behind people who do their best for coffee lovers about coffee journey from cherry to liquid by using campaign called ‘They Do Care’, the campaign about people who take part about human impact to environment. Special thing about the print is by using used coffee grounds after espresso machine as the pigment can supplied from Cafe shop. Blended with sort amount of water and the ink is ready to screen printed or letter press on the cardboard.

What’s Unique?
Special thing about the print is by using used coffee grounds after espresso machine or pour over technique as the pigment can supplied from Cafe shop. Blended with sort amount of water and the ink is ready to screen printed or letter press on the cardboard.