7-Eleven SLURPEE

Creative Agency: Brandimage
Client: 7-Eleven
Executive Creative Director: Don Childs
Art Director: Scott Smith
Production Artist: Ree Foltz
Location: USA

7-Eleven asked Brandimage to create a new take on the pinwheel and logo design for Slurpee. The challenge was threefold: to modernize the brand, increase brand relevancy, and further differentiate Slurpee from the competition. Based on research findings, the new design succeeded on all attributes, attracting and winning younger consumers while being perceived as fun, youthful, bold, and innovative.

“The primary goal of the Slurpee cup packaging redesign was to con temporize and celebrate the magic of this much beloved iconic brand,” said Don Childs, Executive Creative Director, at Brandimage. “The resulting design solution focuses on bringing a sense of kinetic fun to a new look that is irresistible to kids of all ages, stirring up nostalgic memories and enticing new generations.”