Hex

Design: Pauline Capote
Project Type: Student Project
School: Academy of Art University
Course: Packaging
Tutor: Christine George
Location: San Francisco, USA
Packaging Contents: Board Game
Packaging Substrate / Materials: Illustration Board, Luster Paper
Printing Process: Ink Jet Printing

OBJECTIVE
Come up with an original idea for a board game that’s aimed towards but not limited to designers. It must have a clear objective to win and contain cards, player pieces, dice, a board, rules, and a box to contain all components. There must be a sponsor that would desire to make it a part of their expansive line of products. The game must be uniquely styled in a way that is attractive to individuals that have an eye for and appreciate good design. Together, the components of the game must fit within its container and look like they belong.

APPROACH
The idea of Hex was to create a color trivia game sponsored by Milton Bradley. Correct answers allow the players to advance, similar to Chinese Checkers. Hex is a game that allows designers to compete with each other based on strategy and general design knowledge. It has a focus on minimalism and puts the attention on the colors of the spectrum. The box was designed in a hexagonal shape as a nod to the HEX color wheel where every color has a value number. Together, it is an inviting and exciting way to learn more about the world of color.

What’s Unique?
The box shape is unique because rather than the average square or rectangle, it is a hexagon. This is to hint at the contents and theme of the game. It uses a traditional method of play (Chinese Checkers), but it also combines modern color trivia questions. It’s fun for designers, or anyone else with an appreciation for colors.