La Antigua SUMMUM 2018

Design: Javier Garduño Estudio de Diseño
Project Type: Produced, Commercial Work
Client: Quesería La Antigua de Fuentesaúco
Location: Zamora. Spain
Packaging Contents: Cheese
Packaging Substrate / Materials: Paper, cardboard

In 2018 the concept for SUMMUM cheese was the return to school, to remember aromas, textures and those things that we missed so much from childhood. We decided to create a “cabás” like the one that the children took to school in the 50s to take their snack. Inside goes the cheese with a die-cut label and in the version with wedges that go the cheese cut into 8 portions. We also designed a luxury box with a texture that encourages you to touch it to put 8 wedges in your blister or 8 glass jars with hand-sifted cheese. The Alimentaria Fair stand, where this product was presented, recreated a classroom from the 50s, creating a very pleasant atmosphere for meetings at the same time as the original.