Lamaj – Handicraft Gastronomy

Design: Jader Souza
Project Type: Produced, Commercial Work
Client: Lamaj
Location: São Paulo, Brazil
Packaging Contents: Jelly
Packaging Substrate / Materials: Glass
Printing Process: Offset

Branding
With the elaboration of products that are not common in the vast majority, exclusive recipes and aiming to reach an audience A and B, the brand promises to deliver what is more sophisticated when it comes to jellies, salts and special preserves without losing the craft processes.

Construction
In the logo design could not miss one of the main manufacturing processes of the product, where everything starts, the harvest, and from the forms found in the references was developed the final design.

The label was designed to highlight the logo, because the illustration contained in the icon marks much what the brand wants, after the logo is very much seen the internal content and how natural the product.

Publicity
Images of products and packaging will be produced entirely by computer graphics (3D).

What’s Unique?
The label has more than 50% of its size in transparency, so we show only the information you really need and let the user see all the inside contents of the packaging, this shows how our product is handcrafted and natural.