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Puro Mel



Design: Rui Veríssimo Design
Project Type: Produced, Commercial Work
Client: Puro Mel
Location: Coimbra, Portugal
Packaging Contents: Honey
Packaging Substrate / Materials: Glass Bottle

Puro Mel is a beekeeping company who produces honey and swarms.

The concept of the identity is inspired by the zigzag of a bee, which draws itself enveloped in a honeycomb, the major symbol of beekeeping, creating a natural and envolving harmony.



What's Unique?
The concept itself, the mention to the bee movement makes it unique.






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